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Ponsse is the most reputable company in Finland


According to T-Media’s Reputation&Trust survey, Ponsse is the most reputable company in Finland in 2018. Ponsse received a higher score in the survey than any company ever before.  

Ponsse was evaluated to be excellent in all eight dimensions of reputation that were measured in the survey.  In addition to the total score, the company was assessed to be historically good in responsibility and the ability to renew itself. The Supercell game company kept its second place in the overall results of the listing. The lift manufacturing company Kone was placed third.

Everyone has an important role

According to Riku Ruokolahti, T-Media’s Development Director, the set of indicators used in the Reputation&Trust survey is challenging due to its varied nature, and success in one dimension is not enough to reach the top. “In order to increase trust, product and service evaluations must be supplemented by collecting positive views especially on openness, transparency, acting as an employer and appropriate overall business behaviour. Ponsse is an example of a company that has been successful in all dimensions and remained at the top of the industry’s development. The company is committed to developing the well-being of its employees and the whole surrounding community. Ponsse has also taken care of dialogue and interaction in a comprehensive way – not just by successfully selecting sponsorships”, Ruokolahti said.

Juha Vidgrén, Chairman of the Board of Ponsse Plc, received the Reputation&Trust award today in Helsinki. The award was presented by Prime Minister Juha Sipilä.

According to Juha Vidgrén’s assessment, the success was based on the ability to manage challenging situations.

“Ponsse has come a long way since the depression of the early 1970s, when the first PONSSE forest machine was completed in Vieremä. At that time, there was no capital, no engineering skills, no machine-building study, not even the company’s own factory hall. Our success of today is based on winning the challenges of the early days. These starting points still serve as the foundation for the determined management of customers, persistence, tolerance for uncertainty, appreciation for work and the expertise of personnel, and flexibility. The brightest goal has always been to manufacture the best forest machines in the world. As Einari Vidgrén, the company’s founder, put it: the Mercedes-Benz of logging sites”, Juha Vidgrén said. From Mäkelä to fame

“In the tightening competition for skilled workforce, reputation plays an important role. A good reputation supports our own recruitments, while also increasing the appreciation of the whole forest machine industry, which is facing its own challenges in attracting workforce.  Reputation also contributes to the pride employees feel for their work. The role of every Ponsse employee is important as a part of the whole”, Juha Vidgrén said.

More than 6,600 Finns participated in the survey

The results are based on the Reputation&Trust survey, carried out in June and July 2018 with the goal of investigating the reputation of companies operating in Finland among the general public. A total of 6,612 Finns responded to the survey, providing a total of 17,004 company evaluations.

The published most and least reputable companies were selected for the survey based on a preliminary study carried out in March 2018. In the preliminary study, 1,154 Finns spontaneously named two companies which they thought had a particularly good reputation and two that had a particularly poor reputation.

Thirty companies that were mentioned most often were carefully studied with the Reputation&Trust model, in which the reputation score of a company is formed as the average of eight different dimensions: governance, financial performance, leadership, innovation, dialogue, products and services, workplace, and responsibility.

The target group of the survey were people aged 15–65 all over Finland (excluding Åland). The sample has been weighted to be representative in terms of gender, age and the area where people live. The statistical margin of error for the whole material is at most 1.2 percentage points either way.   

Vieremä, 9 October 2018


Juha Vidgrén, Chairman of the Board of Ponsse Plc, tel. +358 40 518 6286
Riku Ruokolahti, Development Director of T-Media, tel. +358 400 512 200
Harri Leinikka, CEO of T-Media, tel. +358 40 505 5001