Annual reportsMarket review
The outlook for 2009 is extremely challenging. The order book and order influx at the beginning of the year are weak, and the revival of export markets is of vital importance for us. Problems in the real economy affect our operations, particularly in the first half. In 2009, we will invest in cost efficiency and quality in all operations and products, and in developing new products for market launch.The development of export markets and our customers’ machinery capacity utilisation rate determine the forest machinery production volume for the coming year. Active co-operation with our customers and the ability to find new solutions quickly are increasingly important. Inputs in servicing and sales will continue as usual, and we will be closely involved in our customers’ operations. We will continue to make our services even more easily and quickly available to our customers.
Despite the current economic situation, the cutto- length method will gain popularity in harvesting in the long term. About half of the world’s industrial harvesting is carried out manually, and half mechanically. The cut-to-length method is becoming more common as mechanical harvesting gains ground. Other contributing factors include fast mechanisation of harvesting in fastgrowing cultivated forests in the southern hemisphere, and the fact that the tree-length method is losing ground to the cut-to-length method. Bioenergy is becoming an increasingly important energy source in Scandinavia and North America. Ponsse is also involved in developing integrated roundwood and energy wood harvesting methods and equipment. There is a universal consensus in support of the growing use of bioenergy, which provides new business opportunities for the harvesting sector. Our products are highly competitive and, in terms of power and performance, the best in the market.
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